A potential new revenue stream and profitable future
The photo book market is in its infancy in Western Europe. The projected growth figures are astonishing. Projections from 'Futuresource' show that more than 23 million photo books will be shipped in 2012, with online purchases continuing to dominate. Larger format and higher value books will also take a bigger share of the market, along with increased page runs, personalised photo covers, glossy paper stock and embossing, all ensuring continued price buoyancy.
Because you have already made your investment in a digital press and finishing equipment, your route to market is a comparatively low cost one. And because your competition haven't reaslised the potential profit from photo books yet, you have a unique opportunity to make money now and in the future by offering bespoke products that no-one else can.
Increase your customer base
Anyone who has access to an Apple Mac or PC, an internet connection and ditial images is a potential customer. Research reveals that approximately 70% of photo gift purchasers are more than likely to return for more, meaning an expanding and loyal customer base for you.
Open new markets
Customers have full control over the business model(s) that allows user-defined, unlimited branding, product design, templates and pricing; eliminating the need to pay the software manufacturer for additional services.
Secure customer loyalty
What's more, no other printer, photo lab or photobook solutions licensee can output your client's file as every download is individually customized with its own unique license key. This feature enables you to service important house accounts knowing that their print requirements can be fulfilled solely by you and removing the worry of aggressive competition.
Benefits for your business
If you are a printer, photo lab or an online photo retailer looking to invest in your business and boost profits, this is the perfect opportunity. We allows you to deliver additional services to attract new customers, while enhancing your offering to existing clients.
Photobook solutions is the gateway for you to rapidly expand your business, easily, with a low implementation cost.
We allows you to target multiple markets, including:
Photography (Professional & Amateur)
- Model agencies, wedding, portfolio and commercial photographers, including self-promotion and fine art.
Education
- Schools, colleges, universities for production of multiple copy yearbooks and calendars.
Holiday / Sports / Groups
- Holiday and sporting clubs producing albums for group parties
Events, Leisure and Tourism
- Promotional material, cards and albums representing destinations, areas and attractions
Direct to Consumer
- Via online search optimization and advertising
Photobook solutions is your one box solution to enter the photo book market.
Unlike other products, Photobook solutions includes everything you need to get up and running. Photobook solutions is an end-to-end photobook solution which allows you to:
- Offer fully customised software with unlimited distribution online and/or disk.
- Your customers will install the software (Mac & PC), design a photo book or photo gift product.
- Using the built-in shopping basket, your client will make the payment and submit the print ready photobook to your production site.
- Photobook solutions production takes care of the print ready output, job tickets, finishing and delivery.
In Photobook solutions you can build your own business model. You have full control over:
- Your new shop fronts/branding
- Your new products offering & installers
- Your pricing, shipping, voucher and tax settings/updates
- Your Photobook solutions interface
Print project and revenue guaranteed thanks to a unique user license. Using encryption, only the master Photobook solutions production license can unlock the protected file.
Extremely fast, effective and user-friendly software: gives outstanding results with little experience
